Interestingly enough Google has launched their own mortgage calculator within their search results, accessible via the search interest calculator. Originally reported by Pete Meyers from Moz over on Google+ the mortgage calculator seemed to disappear shortly after being discovered – however it has been consistently showing up in my results for several days now – so I figured it safe to announce.

google-mortgage-calc

It’s interesting that Google go after such a niche, especially when mortgage calculators across real-estate and mortgage company websites are a dime a dozen. With that said I will leave you with the following wise words of advice from Pete regarding this change:

If you’re in home finance, better take note. They’re going to be stepping more and more aggressively into niche industries – we’ve seen it in credits cards, hotel, travel, insurance, and other.

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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