Back in June last year I had first mentioned the introduction of the carousel display for Google local listings which was loved by many business owners allowing alot more businesses to be on the first page for a search result. Sadly Google has officially dropped the black carousel user interface from their local listings. So now […]
Tag Archives: marketing
Facebook Targets Yelp, Launches New Places Directory
Without much of an announcement Facebook has launched a revamped Places Directory which seems to target Yelp as their competitor. The new directory lets you run a search …
Google Trends Now Shows Trending YouTube Videos
The Google Trends is a great little service that lets you easily keep up with all the popular news of the day. This used to be based solely on searches, however as of yesterday Google Trends will now also showcase trending Youtube videos which will surely have video marketers excited. If you click into Trending […]
Yahoo Buys Video Ad Platform BrightRoll for $640 Million
In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and […]
Google PPC Ads Are Getting Cheaper
Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business […]
Google Lets Business Owners Respond To Reviews Directly From My Business Mobile App
Google announced a new update rolling out to the Google My Business mobile application which intends to keep a business owners attention on their reviews and allow for an easy way to respond to reviews and complaints.
Bing Ads Introduces Universal Event Tracking
Bing Ads has announced the launch of Universal Event Tracking – a new way to define and track your goals. The new tracking capability replaces the current Campaign Analytics conversion tracking functionality. The current conversion tracking will continue to work, however – any new tags will have to be created with the new tool starting […]
Apple Spotlight Search Data Shared With Bing
If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re […]
Apple Launches Maps Connect – Letting Business Owners Manage Their Apple Maps Listings
Introducing Atlas, by Facebook
Atlas is a relaunched ad network, originally purchased by Facebook from Microsoft last year and released last night, allowing marketers to track Facebook users that have seen, interacted with or acted upon ads on the social network, as well as third party sites and applications. The company claims that the tool will help marketers track […]
3 New Bing Ads Geotargeting Features Now Available
Bing has announced some great new targeting features which have been implemented into Bing Ads. These new features allow you much more control over your visibility and target radius for your Bing Ads. First, new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets […]
Wix Launches ShoutOut – An Email Newsletter Tool
[frame align=”left”][/frame]Website builder Wix.com has launched a new tool to allow users to create and send email newsletters from within their Wix dashboard. The new tool, called Wix ShoutOut, attempts to replace a few of the previously available Wix Apps for setting up mailing lists and sending out newsletters by offering all the same functionality from […]
Google Updates Products Feed Attributes
If you run an eCommerce website than chances are you’ve had some experience with getting a feed generated to add your products to Google Shopping. Depending on the platform you have this may or may not have been a huge pain in the ass. I’m looking at you ONEighty & SMY Performance. Anyway Google has announced that […]
$25 Off on June PR from eReleases
As summer finally graces us with her presence chances are you’re going to up your marketing game a bit and start promoting new specials and events for your business – and eRelease’s new coupon code for the month of June 2014 is here to help out. This month, you can get $25 Off on a Buzz Builder or greater press […]
Rackspace Launches One-Stop Digital Services Practice
Our partner, Rackspace Hosting, is launching a new practice focusing on digital marketing infrastructure needs. The service reflects the growing role of chief marketing officers in corporate infrastructure decisions. “We’ve created a dedicated team with project management, sales, and more,” said Gerardo Dada, Product Marketing Leader, Rackspace. “This is a discrete team that takes advantage […]
Get 25% Off Yola Gold Until 2/28/14
We haven’t seen a Yola Gold promotion so far this year, and Yola has decided to come out with a bang offering 25% off a yearly Yola Gold package! To date this is the biggest percentage discount they have ever offered (past discounts) – and sadly it’s only here for a few days as this […]
Outside The Box Marketing: Big Signs
I had once read a story online about a brick and mortar business that I had thought would be a perfect example of outside the box marketing. Something I often mention within this blog. The story goes as follows: There was once a brick and mortar business that had been around for a very long […]
Revisitors Valentines Day 2014 Special
Valentine’s Day is a fantastic opportunity to show someone how you feel about them, and Revisitors wants to take this chance to show you how they feel. That’s why they’ve decided to put together this special package to show you how much they care. The Revisitors Valentines Day package includes 30,000 targeted visitors, 3 permanent lifetime links at the top […]
$25 Off Any Service from eReleases in February 2014
The new February coupon code from eReleases is out! From NOW through FEBRUARY 28th, you can get $25 off on any service from eReleases! Simply use coupon code [coupon code=”eReleases FEB25C” /] during your checkout process. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, and at every price point. Their newswire partner […]
Basic Marketing We Often Overlook II – Someone Listened!
It looks like someone has taken my idea and ran with it – starting up an affiliate program for their locksmith business and letting their affiliates handle their marketing for them. Driving over the very same Williamsburg bridge, and standing once again in trafffic – I spotted the following sticker: If you look closely, you’ll […]