Yahoo has recently launched Product Ads – letting advertisers reach customers with direct call-to-action ads for their products, and right on time for the holiday shopping spree that most of us have to go through. Considering that recent studies show that 44% of consumers look to a search engine when researching their holiday gifts, and the fact […]
Category Archives: Marketing News
Facebook Launches Slideshow Video Advertisements
Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched […]
Google Begins Testing Dynamic, Responsive Billboard Ads
Gaining someone’s attention these days is getting harder and harder. Attention spans are growing progressively shorter – and generic sales pitches simply do not work the way they used to. When it comes to web adverts – Google’s DoubleClick technology has led the market for years now – allowing advertisers to target ads to specific […]
65% Of American Adults Are On Social Media
I have always preached on the importance of social media and often times I mention that business owners would be surprised as to just how much of their client base is utilizing social media. Well according to the latest report from Pew Research Center that number is 65%. Nearly two-thirds of American adults (65%) use social […]
Google Adwords Display Network Is Going 100% Viewable CPM
Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to […]
Staten Island Woman Gets Fined $1000 For Her Yelp Review – Does She Deserve It?
Ever had a really bad experience somewhere and wrote an angry review on Yelp when you got home? It’s ok. Admit it. Most of us probably did. And you know what – that’s ok. It’s actually a good thing. If you had a bad experience – statistics say that so did a handful of other […]
Kick Your Marketing Up A Notch With 360 Degree Video Ads
What do you usually do when you see a YouTube ad? Do you wait for the “skip ad” button to pop up so you can get to your desired video as fast as possible? Frankly I don’t blame you. Alot of ads these days have gotten rather predictable and extremely boring. Well what if the […]
Bing Launches 5 New Ad Extensions To Help Increase Your Advertising Performance
Bing Ads have been ever growing in popularity – currently advertising to an audience of over 167 million monthly searchers – which statistics have shown hold more buying power than most. To help improve the advertising experience and help increase visibility and performance for advertisers Bing has introduced three brand new ad extensions: Callout Extensions […]
Paid for Your Yelp Reviews? Yelp Might Blow Up Your Spot.
Yelp has always been against paid reviews, and considering the fact that their platform is intended to be a place where consumers can get honest reviews about the places they want to visit – it makes complete sense that they would be against anyone trying to “game” their system. Now you might bring up “well […]
Infographic: 42% Of Us Check Our Emails In The Bathroom
Since the concept of emails has been around for such a long time it’s common to think that it may be a dying piece of technology – especially with today’s smart watches, push notifications & all the various messengers available out there. Boy would you be wrong. Email is far from dead. In-fact a recent […]
Google Chrome No Longer Displays Flash Ads
Starting right meow, Google Chrome will no longer happily support Flash based AdWords advertisements – and as such will no longer show them. Like at all. To help designers along Google made a post on Google+ yesterday showcasing some methods to migrate their Flash based ads over to HTML5. If you’re big on using Flash […]
Ad Blocking Is Killing Your Favorite Websites
Websites that offer free resources, be it services or simply news, rely on advertising to stay alive. However a recent report from Adobe & PageFair shows that ad blocking will cost publishers nearly $22 billion throughout 2015, and $41.4 billion by 2016. As an avid Internet user I can understand how advertisements can be annoying […]
Infographic: We Like 4,166,667 Posts Per Minute On Facebook
DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT […]
Bing Users Hold Alot of Purchasing Power
Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or […]
Google Launches Buy It Now Button for Mobile Shoppers
Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using […]
Facebook Changes How Cost Per Click is Measured
When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured […]
Microsoft Introduces Advanced Demographic Targeting for Bing Ads
Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing […]
Bing Taking Over Google’s Job at AOL
In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the […]
Request A Facebook Bluetooth Beacon For Your Business
The assumption I made a few days back in my Facebook Beacon update video regarding the nearing launch of the Facebook Beacons has been confirmed as Facebook rolls out a dedicated page allowing page admins to see if any of their business pages are eligible for a Beacon right away, or request a Facebook Bluetooth […]
iOS 9 Safari Browser Will Feature Ad Blocking
According to a Nieman Lab report, Apple’s developer documentation for the new Safari browser features notice of content blocking extensions intended to offer a way to block various resources from a website. The direct quote from the documentation states: The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions […]