Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such […]
Category Archives: Marketing News
USPS Wants To Bridge Direct Mail & Digital Marketing
A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. […]
Facebook To Launch Live Chat Support for Small Business Advertisers
Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by […]
Adobe & Microsoft Team Up For An Integrated Marketing Solution
I feel like we’re talking about new partnerships here all day today. Google & Twitter, Google & Apple, and now Adobe & Microsoft who announced the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM. The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and […]
Google Updates Adwords Keyword Planner To Include Comparison Data
Without much fuss, as usual, Google announced a new update to the Google Adwords Keyword Planner tool which is rolling out over the next couple of weeks. The new update will allow you to compare your search term coverage against that of other advertisers – this way you can pick the perfect keyword match for […]
Facebook To Tell Marketers Data About What Your Posting
With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What […]
Facebook Launches Dedicated App For Advertisers
Facebook always let you manage ads in some way via their existing applications – however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier to manage ads on the go. Using the app, marketers can: Track ad performance Edit […]
Attention Advertisers: New Bing Policy Disallows Phone Numbers in Plain Text
In a recent blog post Albert Wang, a global policy manager with Bing Ads, announced that as of now plain text phone numbers will no longer be supported as plain text entries within Bing advertisements…
Yahoo Directory Redirects to Yahoo Small Business Directory
Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the […]
Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays
Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy: the number of days, hours, or minutes left to ship their holiday presents in time daily discounts or promotions for […]
Email is 2014’s Top Marketing Tool
Technology has had a major impact on the world of marketing, making it possible to target customers more accurately than ever before. However, when it comes to selecting the best tool to deliver a message there’s still confusion, especially since the rise in importance of social networks. A new survey by email marketing brand Campaigner […]
Business Tips for the Holidays from Google
Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special […]
Google Launches New Features to Improve Online Shopping Campaigns
With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up […]
Google Removes Carousel From Local Listings
Back in June last year I had first mentioned the introduction of the carousel display for Google local listings which was loved by many business owners allowing alot more businesses to be on the first page for a search result. Sadly Google has officially dropped the black carousel user interface from their local listings. So now […]
Google Trends Now Shows Trending YouTube Videos
The Google Trends is a great little service that lets you easily keep up with all the popular news of the day. This used to be based solely on searches, however as of yesterday Google Trends will now also showcase trending Youtube videos which will surely have video marketers excited. If you click into Trending […]
Yahoo Buys Video Ad Platform BrightRoll for $640 Million
In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and […]
Google Introduces Local Forwarding Numbers for Google Adwords
Despite the recent report showing that Google AdWords is getting cheaper to participate in – Google is actively developing more and more features to enhance PPC advertising …
Google PPC Ads Are Getting Cheaper
Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business […]
Google Lets Business Owners Respond To Reviews Directly From My Business Mobile App
Google announced a new update rolling out to the Google My Business mobile application which intends to keep a business owners attention on their reviews and allow for an easy way to respond to reviews and complaints.
Apple Spotlight Search Data Shared With Bing
If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re […]