As of February 20th, 2013, you’re going to have two fewer characters to send a message on Twitter when you’re sharing a link. The t.co wrapper that Twitter is using to shorten web addresses is lengthening from 20 to 22 reserved characters. This means that any link you share will now take up two more spaces that you […]
Category Archives: Marketing News
Google Adwords Business Credit Card Pilot Announced in UK
Back in July we first mentioned the Google Adwords Mastercard for Businesses – which was piloted to a select amount of U.S. based businesses. Today Google announced the launch of the AdWords Business Credit UK pilot, with more invites for U.S. businesses being promised next. There are a few key differences to take note of with the […]
New Focus on Google Adwords Sitelinks Policy
Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your Adwords campaign performance; and if so – make sure to pay close attention to Google’s Adwords Sitelinks policy so you do not run the risk of being penalized. […]
How Small Businesses Can Use Social Media to Connect With Customers
It’s been a little while since I have checked in with the Blackberry for Small Business blog – and it’s a good thing I did when I did. Dan Sloshberg, Regional Manager for Small Medium Business Marketing in Europe, Middle East and Africa, and his team have put together a video showcasing some examples of how smart […]
Upcoming Free Webinars from HubSpot
HubSpot, the pioneer of inbound marketing offers all-in-one marketing software that has aided more than 7,500 companies in 45 countries attract leads and convert them into customers. Additionally, Hubspot’s focus on educating their clients has helped many companies navigate the always-evolving web of internet growth and change; as the free e-book on the left should […]
Email Marketing Tips for Mobile Devices
More than ever, people get their email on their mobile device. For email marketers, this has game changing implications for how your messages are delivered and received. Not only is mobile marketing on the rise, every day brings new developments in technology and user behavior. Smartphones and other mobile devices should always be included in […]
VerticalResponse Launches Social Dashboard
VerticalResponse has recently announced the launch of VerticalResponse Social – a new addition to their family of services which allows you to manage all of your email marketing AND social media marketing from one easy-to-use dashboard in your VerticalResponse account. [frame align=”left”][/frame] A great plus to this is that VerticalResponse Social takes the guesswork out of […]
Ready For Black Friday?
Experts expect a record-breaking holiday season for ecommerce sales, with estimates reaching upward of $36.5 billion. Of course, the official kickoff to this critical selling period comes with the Thanksgiving holiday, quickly followed by Black Friday, Small Business Saturday, and Cyber Monday. To make the most of these events, check out this whitepaper from ecommerce provider, […]
ConstantContact Launches Small Business Saturday Resource Center
The 2nd annual Small Business Saturday is November 26th! ConstantContact is working with American Express to help small businesses make the most of it with free expert Know-how, tools …
Online Marketing – What’s This Lingo?!
[frame align=”left”][/frame]So you’ve purchased hosting, built and got your website up and running, and now you have started looking into online marketing methods and ways to increase the exposure your site gets. Adwords, Adsense, Analytics, Buying Cycle, Contextual Advertising, Monetize, Long Tails, Squeeze Pages – what does this all mean?! I agree jumping into online […]
Do All Email Marketing Companies Produce The Same Results?
If you’ve been online for any length of time, you know there are many email marketing companies that offer solutions for your marketing needs. The question is, do they all provide exceptional results that you can depend on time and time again? Do they all offer the features that you need to run an effective email marketing […]
Embrace Non Traditional Marketing
A UK ad agency is paying students to advertise on their foreheads. Audi stole an A3 from a Manhattan dealership and recorded this on video – which quickly turned into a viral campaign as it spread across Facebook, Twitter, and hundreds of blogs and news sites. These are examples of what is known as ‘non-traditional […]
Advantages of Web Based Email Marketing Providers
Many marketers and online business owners are not aware of the advantages of web based email marketing providers over purchasing their own software. While there are pros and cons for either side, professionals tend to choose web based email marketing providers for several reasons which we will discuss in this article. When it comes to building […]
Opt In Email Marketing – A Must For Any Thriving, Profitable Business
Why is opt in email marketing so important for any business? When people opt in to your list, it means they have an interest in your product/service and want to hear more from you. For most businesses, a list of subscribers brings in more profits than any other single marketing or promotion tactic. Why is this? […]
The Right Email Marketing Tools Will Greatly Enhance Your Business
The email marketing tools offered by any company or provider make a huge difference in the success you can expect from your campaigns. Today, you can find all kinds of solutions from free services to those that are so complex that they can be intimidating. It’s natural that you want all of the email marketing tools […]