A large focus on the redesign of 1&1 hosting was increased support and availablity of popular web applications. Included with hosting from $1.99 per month, 1&1 App Center contains 40 popular 1&1 Click & Build Applications; and roughly 140 various Web Apps. 1&1 Click & Build Applications are offered with two types of installation methods: “safe mode” and “free mode”. Safe mode offers the convenience of a managed platform – with 1&1 performing critical security updates and ensuring installed App versions are up-to-date for the customer. 1&1 now also offers increased facilities for developers to adapt their apps with outside, self-made plug-ins, themes or code. For such website owners, 1&1’s new ‘free mode’ is ideal, offering installation of anapp within a few clicks, but with complete coding freedom. Customers can easily switch a 1&1 Click & Build Application from ‘safe’ mode to ‘free’ mode as their needs change.
Undoubtedly, some websites can be heavy on resources, perhaps due to surges in traffic or the use of resource-hungry applications like Magento. Of course, slow loading or unreliable websites means a reduced Web experience and can reflect poorly on a business. 1&1 now offers Web hosting that guarantees performance to ensure fast website loading times, website response times and database query results. Such factors lead to a better website experience for online audiences. Highly unusual in the market, 1&1 Advanced package customers now receive guaranteed website performance of 2GB RAM for free. Such guaranteed RAM can provide a performance level similar to that of server resources.
Furthermore 1&1 integrated a CDN (content-delivery network) to offer Shared Hosting customers enhanced speed-to-delivery for their website visitors. The CDN caches static content from 1&1 customer websites in 23 locations around the world, thereby storing those files closer to end visitors and helping sites load faster. All dynamic content of websites is still delivered directly from 1&1’s servers, and all master copies remain safely in 1&1 secure data centers. 1&1 Unlimited and Advanced packages include 1&1 CDN, and customers with SSL or mobile sites are also offered the option of an add-on version via their control panel.
Also recognizing the importance of mobile optimized websites, 1&1 has also launched a new MobileWebsite Builder, allowing customers to create a new website or simply convert an existing design into a new mobile compatible version. The tool allows easy adaptation of links, graphics, colors and text. The 1&1 MobileWebsite Builder is included for free with the 1&1 Unlimited and Advanced hosting packages, however other customers can also add the feature to their package.
The company also introduces five new 1&1 Principles for Hosting and eBusiness for all new and existing customers.
- With ‘1-Trial’, 1&1 promises the freedom of a 30-day money back guarantee.
- ‘1-Click’ means that those with changing performance requirements can always downgrade or upgrade at any time.
- The ‘1-Month’ principle guarantees that customers can choose a non fixed-term contract, and not commit longer than a month.
- ‘1-Call’ is all it takes to reach an expert, around the clock, 7 days a week.
- Finally, ‘1-Secure Choice” means that customers can rest assured in the knowledge that all websites benefit from the maximum security and reliability of geo-redundancy across two separate state-of-the-art data centers.