At the start of September Google announced a change to their Google Adwords policy banning the advertisement of electronic cigarettes, airsoft guns, paintball guns, bb guns, gun scopes, ammunition, ammunition clips, etc. You can view a preview of these new guidelines here. With that said you have about 2 weeks left to get the most out of your Adwords campaigns before these ads are taken down.
As far as exactly what will be getting banned, here is a list:
- Tobacco products such as cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco, rolling papers, ipes, tobacco filters, hookah lounges, cigar bars, herbal cigarettes, electronic cigarettes, e-cigarettes.
- Products that are designed to explode such as nail bombs, chemical bombs, any fireworks, grenades, bomb-making instructions.
- Any products that appear to discharge a projectile such as handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, gun-scopes, ammunition, ammunition clips, ammunition belts.
- Knives that can be used to injure someone.