As a regular internet user chances are that you’ve logged into a website or two using one of your social profiles. These days you can use Facebook, Twitter, Google+, LinkedIN, and a slew of other social profiles to login almost anywhere. However while it might be cool to offer your users the ability to login to your website using 12 different social networks – is there really any point to it? Based on a recent report from Statista Facebook and Google alone make up 80% of all social logins.

On the flip side setting up social logins from 10 different networks means that you have 10 different API’s to keep track of. That’s 10x the updates, and 10x the work – ultimately for a login option that may be utilized by only a handful of people. Take the following statistics into consideration when your deciding how many social login options your website actually needs.

Infographic: Facebook and Google Dominate Social Logins | Statista

 

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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