Those of us who work closely with Google products have become familiar with referring to the Google Apps suite for businesses as just that: Google Apps for Business – however as of this week all that has changed. Google Apps for Business has now become Google Apps for Work – and if you listen to the reasoning behind this change – it makes alot of sense.

But technology for the workplace isn’t just about a better way of doing business. It’s about empowering anyone, whether they’re a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work.

You’re own blog may not be a business, but you do work on it. You research your content, write new posts, and dedicate time to your blog. Chances are you’re making use of Google Apps for your blog anyway. Organizing your upcoming posts and tasks within the Google Calendar. Using Gmail to host your domain names emails. With that said Google Apps for Work makes alot more sense. I will leave you with the following Google video discussing the name change:

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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