Interestingly enough Google has launched their own mortgage calculator within their search results, accessible via the search interest calculator. Originally reported by Pete Meyers from Moz over on Google+ the mortgage calculator seemed to disappear shortly after being discovered – however it has been consistently showing up in my results for several days now – so I figured it safe to announce.
It’s interesting that Google go after such a niche, especially when mortgage calculators across real-estate and mortgage company websites are a dime a dozen. With that said I will leave you with the following wise words of advice from Pete regarding this change:
If you’re in home finance, better take note. They’re going to be stepping more and more aggressively into niche industries – we’ve seen it in credits cards, hotel, travel, insurance, and other.