Google is always adding something new to their huge portfolio of features, and recently I have started noticing that their Google Adwords text ads have began displaying the website favicons next to the title. Here is an example from this very website:
The official announcement regarding this was made a few days ago, however I did not start seeing the new favicon text ads until just today, so I held off on publicly announcing it. Hopefully this not only helps advertisers attract more visitors, but also boosts the CTR for publisher accounts as-well.
For those of you who are not yet utilizing a favicon for your own website, you really should be by now. If you need help, feel free to use our online favicon generator.