Earlier this week on 25 February 2015, Power Auctions LLC, ICANN’s authorized auction service provider, kicked off an auction for a new gTLD: .APP. Twelve applicants participated in the auction for the new .APP domain name with Google Registry (Charleston Road Registry Inc) prevailing with a winning price of $25,001,000. I have attached the auction results below:
It’ll be interesting to see what Google does with this new gTLD. Google already supports app indexing – and the new domain aligns with that perfectly. What are you’re thoughts?