Yahoo has created quiet the stir around themselves lately, especially with their 30 Days of Change campaign which I have mentioned on here numerous times. The 30 Days of Change campaign was counting down till today, the day the brand new Yahoo! logo gets released; and I was rather excited for it. We were promised a new, modern, and whimsical logo for Yahoo!; and here is what we ended up with:

new yahoo logo

 

Now, I don’t know about you – but there is nothing modern, whimsical, or remotely interesting about the new logo. Actually it just looks like a slightly more mature version of their original logo:

yahoo old logo vs new

 

To be honest, I rather liked some of the logo concepts that were presented during these past 30 days. Day 14, and Day 16 logo’s were both rather interested. What do you think about Yahoo’s final decision with their new logo?

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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