I feel like we’re talking about new partnerships here all day today. Google & Twitter, Google & Apple, and now Adobe & Microsoft who announced the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM. The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and leisure. It’s aimed at helping eliminate the frustrating customer experiences that result when efforts are fragmented.
Key features include the ability to align sales and marketing activities by tightly integrating audiences and their behaviors to help guide sales or service calls, identify sales opportunities or inform lead scoring.
It will also allow users to find high-value audience segments and provide them with real-time offers on a website or enable targeted display ads. It offers the ability to combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales lifecycle stage a customer is, but then also deliver the right content at the right time.
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” says Kirill Tatarinov, executive vice president, Microsoft Business Solutions, Microsoft. “The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care“.