Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows.
Facebook has launched a slideshow builder – available for most advertisers within Power Editor and Ads Manager – and allows anyone to easily combine images together to create a low-bandwidth and engaging video advertisement.
Slideshow reduces the need for video production time and resources, and because of its smaller file size, it extends eye-catching ads to people on basic devices or with poor connectivity. In early testing, we found that a 15-second slideshow can be up to 5x smaller in file size than a video of the same length. Slideshow uses video-like motion and no sound, giving advertisers a new way to tell brand stories to people everywhere.
Give slideshow a try next time you want to launch a video advertising campaign on Facebook and see how it works for your target audience!