Pantone has announced the official color of the year for 2018, and I’m super excited about it – since the new Pantone color of the year is Ultra Violet. Since the Pantone Color of the Year has always played a huge influence in branding & packaging design over the years, and I am excited to see more purple things out there. Pantone states that Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future.
- 5F4B8B
- 654EA3
For more resources surrounding the 2018 Pantone color of the year, check out the official page here, complete with eight sample color palettes.