Experts expect a record-breaking holiday season for ecommerce sales, with estimates reaching upward of $36.5 billion. Of course, the official kickoff to this critical selling period comes with the Thanksgiving holiday, quickly followed by Black Friday, Small Business Saturday, and Cyber Monday. To make the most of these events, check out this whitepaper from ecommerce provider, Volusion, “2011 Ecommerce Survival Guide for Black Friday Weekend.” Inside, you’ll find key insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help you sell more over Black Friday weekend.
Also be sure to check out the ConstantContact Small Business Saturday Resource Center so that you’re business is completely ready to take advantage of the upcoming events.