As I recently mentioned the Google Webmaster forums have been filling up lately with some great SEO related questions; and the Google team has done a good job at stepping in and answering some of these for us. A recent question by a London based webmaster brought up the concept of having two links on one page that both point to the same exact URL and what effects this would have on the flow of PageRank.
This became the topic of a new video by Matt Cutts:
So what does this mean in a nutshell? Well first off this isn’t something you should be very worried about. As Matt points out there are PLENTY of other SEO matters that should keep you up at night rather than this. With that said – the actual answer is that pointing two links to the same page would float double the PageRank to the specified page.
Nothing overly important here; but nonetheless some good general information a webmaster should know.