Google announced over the weekend the introduction of dynamic sitelinks that appear below a Google Adwords advertisement. These dynamic sitelinks are automatically generated and can send customers to a page on your website that’s highly relevant based on recent search activities. They look like this on desktop and mobile:
Often times when people are searching on Google in an attempt to complete a task, such as buying a new applicance, electronic gadget, or vehicle, they often times perform several different searches and click on multiple results. Based on this activity, AdWords is able to determine which pages on your site are highly relevant to someones search and annotate your ads with a link to those pages.
Searcher clicks on dynamic sitelinks are completely free however you will still be charged for clicks on the headline of your ad and other ad extensions. The new Google Adwords Dynamic Sitelinks have been rolling out globally through the weekend and should be live for everyone by now.