Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago:
Google .@AdWords Call-Only Ads are now pulling Business Name into the headline. #ppcchat @sengineland @sewatch pic.twitter.com/VwI9m5BO6s
— Josh Leibner (@JoshLeibner) August 19, 2016
As of now it seems that all call-only ads are displaying either the business name or the business domain name as a secondary headline within the call-only ad. A pleasant change to just showing a phone number.