Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features:
- Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes.
- Experiments – which let you test and monitor changes within a controlled environment, and within a specific budget.
Google’s Adwords product manager Pallavi Naresh provides a perfect example for the workflow concept behind campaign drafts & experiments:
Let’s say you want to see how your new mobile bid adjustments perform compared to your original settings. First, create a draft with your new mobile bid adjustments. Then, create an experiment from that draft to test those changes against your current bidding strategy. You decide how much traffic (and budget) to split between your experiment and original campaign, and how long you’d like the experiment to run.
The roll-out has already began, and the new features will be available for Search and Search Network with Display Select campaigns. Once campaign drafts & experiments are rolled out for you’re account – you’ll find a new Drafts button in the top right hand corner.
From here you can comfortably make any changes you wish, and then easily create an experiment or transfer you’re changes to you’re campaign.
For a detailed walkthrough on using the new AdWords campaign drafts & experiments features check out Google’s own tutorial video embedded above.