Google has made a new post earlier this week, titled a A reminder about manipulative or deceptive behavior; and if you read it closely you’ll see that this isn’t so much a reminder, but a statement as to the next spam target for Google. Google states that “Recently, we’ve seen some user complaints about a deceptive technique which inserts new pages into users’ browsing histories.” Essentially when users click on their browsers back button they land on a page that resembles the Google search results, however is jam packed with ads. Google’s quality guidelines prohibit manipulative or deceptive behavior, and this stance has remained unchanged since the guidelines were first published over a decade ago; so it’s no surprise that Google was going to make a stand against this. Google states that “To protect our users, we may take action on, including removal of, sites which violate our quality guidelines, including for inserting deceptive or manipulative pages into a user’s browser history” – and really that statement says that we will take action, it’s simply a matter of when.
This is a perfect example of why black hat SEO techniques are never the way to go. Sure they might produce some quick results, but they are also a surefire way to get yourself banned from the Google search results in general.