With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad format offering what is basically a mini-website that users can browse once they click on you’re ad.
“We made the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people.” – Chris Jones, Head of Creative Technology, Facebook Creative Shop
For an example, check out the following Canvas advertisement by Gatorade:
Canvas ads are available to for all Facebook advertisers via the Power Editor. For a full walk-through on how to build you’re first Canvas ad – click here.