I swear it feels like lately more and more news is rolling out that showcases how important Facebook is when it comes to attracting social traffic. According to the Parse.ly Quarterly Authority Report Facebook sends the majority of referral traffic when it comes to the top 100 news websites – totaling 38.3% of referral traffic, while Google ended up with 35.8%. By comparison, Yahoo and Twitter, numbers three and four, made up a combined total of 9.3 percent of the referral traffic.
