Managing Twitter as a business owner isn’t exactly easy. Twitter is an extremely fast-paced environment and as a business owner you rarely have the time to properly monitor the Twitter timeline, and catch important tweets as they come in. At the same time Twitter is a great place to share news about your business, and connect with your customers. Until this week Twitter has been lacking on the business side, however all that is in the past as we learn about Twitter Dashboard – a powerful new tool designed to help businesses connect and engage with their customers and their community.
Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.
One of my favorite features of the Twitter Dashboard is the ability to create a custom feed – letting you quickly see the most important tweets about your business. For example, you might see a tweet from a customer asking a question about your business. Something you normally may have missed in the ever-updating twitter timeline.
Furthermore Twitter Dashboard also lets you schedule tweets to be sent out in the future – without the need to pay for Hootsuite or Sprout Social.
The Twitter Dashboard beta is available to all US-based businesses today. Go to dashboard.twitter.com or download Dashboard in the App Store.