Twitter seems to really like the number 140 considering that is their tweet character limit, and now also their video length limit. That’s right – you can now upload videos that are up to 140 seconds in length!
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@video) June 21, 2016
Things don’t just stop there however. Twitter also owns Vine – and as such the same 140 second video limit is being extended over to Vine – albeit with a slight change. Vine users will see the first 6 seconds of a 140 second video as a “trailer” – and then be prompted with a watch more link which they can follow to see the rest of the video. If they don’t hit the watch more button on a Vine, nothing changes.
Taking things a step further the discovery of videos is also changing. Opening up a 140-second video — on either Twitter or Vine — will launch you into a full-screen view with suggestions for similar videos – much like how playing a video on Facebook has the option of scrolling down for more videos.