Its been a quiet weekend here at the Rapid Purple blog as we all celebrated Labor Day – however with that said these past few days have also been extremely busy in the tech world. For starters Twitter announced the launch of Twitter analytics for all Twitter users. Something that was previously reserved for advertisers or verified accounts only.
Access to Twitter Analytics is huge for both businesses and the average Twitter user. Twitter Analytics offers you the ability to see how many people view individual tweets and how many engaged with them. Granted it’s not the most in-depth analytical breakdown – but it does give you a fair amount of useful information about your Twitter audience.
A dashboard shows not only how many tweets have been favorited, how many have been replied to, how many have been retweeted, and how many tweeted links have been clicked, but also how this compares to the previous month. If you have time on your hands, you can scroll back through your entire timeline to check the performance of individual posts, but sadly there’s no search or filter function. There are also some interesting breakdowns of follower details which could eliminate the need for third party follower tracking tools to help determine your audiences demographic.
To boot you can export all the data with the click of a button into a neat CSV file, import that into Excel and make your own graphs. No need to sign-up anywhere either. Simply head on over to https://analytics.twitter.com and enjoy!