One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with customers“. But shouldn’t the website also be trying to engage with customers? Yes. It should.
In the above video I discuss 5 basic and extremely important ways you can help socialize you’re website and bring more user engagement from it.
- Add Social Media Icons To Visible Locations
- Add Sharing Buttons To Shareable Content/Events
- Add Social Media Widgets
- Embed Social Media Posts Into Your Website’s Content
- Cross Promote Your Social Media Channels
Nice job Michael. That’s a good point – website should be engaging with the customers.