Innovative Standard Inc. is the realization of a dream 10 years in the making – or so starts off their introductory about page. Innovative Standard strives to be the standard in niche eCommerce by maintaining a focus on more than just the profit margin. Niche markets require a true knowledge of the product. Customers want more than industry training from a manual. They want someone with personal experience working with the product. Someone who installed a set of LED Angel Eyes himself; or someone who installed a motorized flip plate on their car as-well.

The Innovative Standard website serves as a central hub for all off the network sites owned by Innovative Standard. The site hosts an online portfolio of currently active websites; and provides company and network news via the company blog.

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The website itself is designed in HTML5, featuring a jQuery powered slider on the homepage, and a jQuery powered carousel to power the Network News widget featured on the homepage. The entire website was designed to be fully responsive, and as such flows and displays beautifully on a wide array of screen sizes.

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Traditional light business colors were chosen as-well to further fit with the corporate side of things. The blog system was developed from scratch and built entirely from the ground up utilizing PHP along with a MySQL database. It offers a quick and simple way to post new company blog posts and publish information and new product launches and upcoming launch events.

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Feel free to head on over to the Innovative Standard website, or read more about their project in the portfolio.

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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