advertising – Page 4 – Rapid Purple

Google Launches Buy It Now Button for Mobile Shoppers

Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using […]

Microsoft Introduces Advanced Demographic Targeting for Bing Ads

Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing […]

Bing Taking Over Google’s Job at AOL

In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the […]

Google Discontinues Support for Google AdWords Editor Versions 10.6 & Older

Google’s AdWords Editor is onto it’s 11th version now which was released in December 2014. However 6 months into 2015 there’s still a substantial amount of users utilizing version 10.x of the AdWords editor – and the backend difference between the two platforms is so different that it’s becoming rather inefficient to continue to manage […]

iOS 9 Safari Browser Will Feature Ad Blocking

According to a Nieman Lab report, Apple’s developer documentation for the new Safari browser features notice of content blocking extensions intended to offer a way to block various resources from a website. The direct quote from the documentation states: The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions […]

A Closer Look At Place Tips & The Facebook Bluetooth Beacon

Back in May I got my first look at the Facebook Bluetooth Beacon – and since then I have had several of them setup at various locations and have slowly been testing them out. While I was doing that – it seems more and more business owners and marketers out there were invited to try […]

Google Expands Product List Ads to YouTube

Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such […]

USPS Wants To Bridge Direct Mail & Digital Marketing

A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. […]

Verizon Buys AOL for $4.4 Billion

There’s been some speculation lately in the tech community that Verizon may acquire AOL – and this week that speculation was proven to be correct as Verizon announced it has purchased AOL for $4.4 billion, or $40 per share. Verizon’s vision is to provide customers with a premium digital experience based on a global multiscreen […]

First Look at Facebook’s 2015 Bluetooth Beacon

Those of you that follow on Facebook & Instagram may already know that a handful of businesses I work with have been selected to test out the Facebook Bluetooth Beacon – a new program designed to showcase relevant information and tips about the places you walk by everyday. I decided to put together a quick […]

Facebook To Launch Live Chat Support for Small Business Advertisers

Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by […]

Google Going After Angieslist?

According to BuzzFeed Google is working on a new product which will help connect Google users to local home-service professionals such as electricians, roofers and plumbers. I suppose Google has recognized that as it sits right now easily targeting your local market and designing the perfect Adwords advertisement to provide your contact info and the […]

Google Updates Adwords Keyword Planner To Include Comparison Data

Without much fuss, as usual, Google announced a new update to the Google Adwords Keyword Planner tool which is rolling out over the next couple of weeks. The new update will allow you to compare your search term coverage against that of other advertisers – this way you can pick the perfect keyword match for […]

Facebook To Tell Marketers Data About What Your Posting

With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What […]

4 Basic Yet Critical Social Media Tactics

In another video release on the Rapid Purple channel I go over 4 basic yet extremely important social media tactics that unfortunately get overlooked way too often when new webmasters and business owners kick off their social media marketing campaigns.