Tag Archives: advertising

Facebook Reports Video Content On The Rise

Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than […]

FTC Closes Investigation Into Yelp’s Business Practices

Working hand in hand with a plethora of small businesses on a daily basis I have heard both sides of the Yelp experience. There are business owners who swear by it, and business owners who swear AT it. Fact is there’s always been some questions regarding the way Yelp treats non-advertisers and how they handle […]

Yahoo Directory Redirects to Yahoo Small Business Directory

Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the […]

Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays

Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy: the number of days, hours, or minutes left to ship their holiday presents in time daily discounts or promotions for […]

Business Tips for the Holidays from Google

Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special […]

Google Launches New Features to Improve Online Shopping Campaigns

With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up […]

Links Finally Return to Twitter Direct Messages

For quite a while now Twitter users have been unable to send links to fellow followers via direct messages. Fast forward over a year and Twitter has finally returned the feature to their private messaging system allowing everyone to send links to their followers and friends. At the time that links were first removed from Twitter […]

40% Off on Yahoo LocalWorks

Yahoo launched LocalWorks back in 2013, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Through a partnership with Yext, Yahoo LocalWorks is designed to help companies easily update their online listings across more than 50 online platforms designed to reach 150 million local searchers, […]

Yahoo Buys Video Ad Platform BrightRoll for $640 Million

In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and […]

Google PPC Ads Are Getting Cheaper

Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business […]

Bing Ads Introduces Universal Event Tracking

Bing Ads has announced the launch of Universal Event Tracking – a new way to define and track your goals. The new tracking capability replaces the current Campaign Analytics conversion tracking functionality. The current conversion tracking will continue to work, however – any new tags will have to be created with the new tool starting […]

Apple Spotlight Search Data Shared With Bing

If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re […]

Yelp & TripAdvisor Attempts to Rework Google Local Search Results

There’s always been a lot of people arguing against the Google algorithm – however for the first time a group of them got together and created a brand new Google Chrome app called “Focus on the User” …

Introducing Atlas, by Facebook

Atlas is a relaunched ad network, originally purchased by Facebook from Microsoft last year and released last night, allowing marketers to track Facebook users that have seen, interacted with or acted upon ads on the social network, as well as third party sites and applications. The company claims that the tool will help marketers track […]

Google Introduces Structured Snippets

This week, the Google Research team introduced a new addition to Google Web Search called structured snippets, which provide an additional way for Google to pull data from your website and display it among their search results. From the blog post: “Google Web Search has evolved in recent years with a host of features powered by the Knowledge […]

Bing Launches Bing Ads Campaign Planner

Bing is putting a pretty heavy focus on their advertising network this quarter as Bing introduces more and more new additions to the Bing Ads service. Recently Bing has launched another new feature named Campaign Planner. The Bing Campaign Planner enables advertisers to see marketplace insights by vertical, product, and keyword. Specifically, it helps advertisers […]