Bing is putting a pretty heavy focus on their advertising network this quarter as Bing introduces more and more new additions to the Bing Ads service. Recently Bing has launched another new feature named Campaign Planner. The Bing Campaign Planner enables advertisers to see marketplace insights by vertical, product, and keyword. Specifically, it helps advertisers get research for:
- Search traffic trending and forecasting
- Industry benchmarks and competitor performance
- Keyword suggestions
Furthermore the Bing Campaign Planner helps locate various keyword opportunities for your advertising campaign.
