Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than ever. Facebook states “In just one year, the number of video posts per person has increased 75% globally and 94% in the US“. Now while simply posting videos doesn’t guarantee that everyone will see it – Facebook has stated that over the past year video’s have been showing 3.6x more in newsfeeds.
However – what about actually getting views? How’s that been going? Well as of mid-2014 Facebook has been averaging over 1 billion video views daily. From those 1 billion views Facebook breaks down the stats further stating that more than 50% of people who come back to Facebook every day in the US watch at least one video daily – average. Now the big argument here is that Facebook videos are auto-play – meaning when they appear in your Newsfeed and within your viewing area they will automatically start playing. Hate it or love it – auto-play is definitely helping to generate those 1 billion daily views – alas among all of those views you’re bound to find someone truly interested in what you have to say. Furthermore this may push you to be more creative with your videos and try to grab your viewers attention.
So – what does this all mean for you? The marketer, the business owner? Make videos. You’d be surprised at the exposure you may get – and with the ever growing popularity of videos Facebook is a great avenue to start sharing them.