Google – Page 2 – Rapid Purple

Google Penguin 4.0 Is Among Us

Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait […]

Google Confirms: Search Results Are Officially AMP Powered

AMP pages have been slowly taking over search results, and more and more people have noticed the new pages, which often load in mere seconds. As of today Google has announced that AMP pages are now displaying for all users across the world! That means that, when available, you will see a website showcasing exactly […]

New Schema Markup Added For Courses

These days almost anything can be learned via online courses or instructional videos, and Google is acknowledging that with the release of a new schema markup specifically for courses! Shoutout to Aaron Bradley who spotted this first and shared it on Twitter. Google introduces rich snippets for courses (before #schema.org/Course live) – https://t.co/IqslsDCHiD h/t @suzukik […]

Google Rolls Out New Merchant Center

Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, […]

Google Announces A Mobile Interstitial Penalty Coming Jan 10th, 2017

Have you ever clicked through on a search result using your mobile phone only to find your page covered by an interstitial ad prompting you to download that websites app instead of browsing the mobile website? Annoying isn’t it? Google thinks so also , so starting January 10th, 2017 Google has announced they will roll […]

Google AdWords Call-Only Ads Now Display Business Name

Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago: Google .@AdWords Call-Only Ads are now pulling Business […]

Google Confirms: Adult Links Are Not Automatically Spam

Google’s John Mueller recently confirmed on Twitter that links coming from adult websites are not automatically viewed as spam. Assuming those links are natural links, and do not violate Google’s link guidelines, there is nothing wrong with them. @Marie_Haynes Adult sites aren't automatically spam, and links from them not automatically unnatural / problematic. — John […]

Google Chrome 53 Will Block Behind-the-Scenes Flash Content

Back in May Google announced that future versions of Google Chrome will no longer support Flash, and yesterday Google delivered on its promise – announcing official plans for Flash content support in the next Chrome versions. Google’s Anthony LaForge, the engineer tasked with managing Flash in Chrome, has stated that, beginning with Chrome’s next version, Chrome 53, set […]

Verify Your Google My Business Listing Via Email

It seems that Google is experimenting with a new method to verify businesses for the Google My Business program. Rather than waiting weeks for a post card, users who have an auto-receptionist setup on their phone will be able to verify their business listing using a company email address. This was first spotted by Kiran Kumar […]

Does the Nielsen F-Pattern Apply to Search Results?

The Nielsen F-Pattern has been, for a long time, the standard belief of how the average person browses a website – and since it’s release in 2006 websites, search engines, and more have been built with the Nielsen F-Pattern in mind. However many things have changed since 2006 and the Internet has grown tremendously. Does […]

Test Your Website With A New All-In-One Google Tool

Google has alot of different tools that webmasters should use when it comes to testing their website and ensuring an optimal user experience – such as PageSpeed Insights, and the Google Mobile-Friendly Test. To help simplify things, Google has rolled out a brand new website dedicated to merging together the various Google tests into one […]

Google Confirms: Keyword Rich TLD’s Won’t Help Your Google Ranking

With all of the new TLD domain names coming out, did you ever wonder if keyword based TLD’s such as .attorney or .seo will actually have any SEO benefit? Well, you’re not the only one – and I am sure that plenty of people originally got excited about the new TLD’s thinking they would be […]

Organize Your Google Search Console with Property Sets

As a webmaster, chances are that you have alot of different properties added to your Google Search Console (previously called Google Webmaster Tools). You might have the mobile version of your website, some subdomain-based landing pages, and your main website’s domain name; and if you wanted to get an overall understanding of how you’re entire […]

Google Announces Whitelist of Websites Where Flash Will Continue to be Supported

Flash is on it’s way out – and most of us have come to accept this. HTML5 has offered a phenomenal replacement, and all of the recent security issues regarding Adobe Flash isn’t exactly making things better. We know that Google is looking to switch Chrome users from Flash to HTML5 by the end of […]

Google Is Rolling Out The May 2016 Mobile-Friendly Ranking Signal Boost

The importance of mobile users is not going to be going away anytime soon – in-fact there is a greater focus on these users now than there has ever been. People are using their mobile devices while on their way to work, while standing in traffic, while walking – heck almost all the time. They […]

Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google has been strongly pushing all webmasters to have mobile-friendly websites. The first major push happened back in April of 2015 when Google officially made mobile friendliness an SEO ranking signal. Now Google has announced that starting May of 2016 they will start rolling out another mobile ranking signal in an effort to help mobile […]

Google, Mozilla & Microsoft Roll Out Support for WebAssembly File Format

WebAssembly, announced last year in June, is a phenomenal effort put together by the W3C, and backed by Mozilla Firefox, Google Chrome, Microsoft Edge, and Apple Safari browsers, to develop a binary format for web-based applications. According to the WebAssembly design guidelines, the new file format would allow developers to compile their “code” to a binary, which […]

Student Applications Are Officially Open for Google Summer of Code

Google Summer of Code is an amazing program that lets university students learn and perfect their coding knowledge by spending 3 months working on an open-source project – entirely online! That means it’s a global program – and you can participate from anywhere in the world! For twelve years running, GSoC gives participants a chance to […]

Most Popular Google Web Fonts

Typography is crucial in the world of website design where the right font can make or break an entire website. Google Fonts (previously Google Web Fonts) has made it extremely easy for seasoned designers and novice developers to make use of hundreds of fonts throughout their web projects. Recently a new analytics section has been added, […]