Google Confirms: AMP Pages Don’t Require XML Sitemaps

Google’s John Mueller confirmed on Twitter that AMP pages do not require an XML sitemap to be picked up by Google. Simply making use of the rel=amphtml link is all that Google needs to find your AMP pages. @Kfowler325 @Kfowler325 No need for sitemaps for AMP pages — the rel=amphtml link is enough for us. — […]

Google Rolls Out New Tool to Test Your AMP Pages

Now that Google search results are fully AMP powered – blog owners will want to make sure they run valid AMP pages for their latest posts if they wish to obtain the display boost given to AMP-powered pages on mobile devices. To help all the new webmasters make sure their AMP pages are utilizing the […]

Google Penguin 4.0 Is Among Us

Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait […]

Google Confirms: Search Results Are Officially AMP Powered

AMP pages have been slowly taking over search results, and more and more people have noticed the new pages, which often load in mere seconds. As of today Google has announced that AMP pages are now displaying for all users across the world! That means that, when available, you will see a website showcasing exactly […]

New Schema Markup Added For Courses

These days almost anything can be learned via online courses or instructional videos, and Google is acknowledging that with the release of a new schema markup specifically for courses! Shoutout to Aaron Bradley who spotted this first and shared it on Twitter. Google introduces rich snippets for courses (before #schema.org/Course live) – https://t.co/IqslsDCHiD h/t @suzukik […]

Google Announces A Mobile Interstitial Penalty Coming Jan 10th, 2017

Have you ever clicked through on a search result using your mobile phone only to find your page covered by an interstitial ad prompting you to download that websites app instead of browsing the mobile website? Annoying isn’t it? Google thinks so also , so starting January 10th, 2017 Google has announced they will roll […]

Google AdWords Call-Only Ads Now Display Business Name

Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago: Google .@AdWords Call-Only Ads are now pulling Business […]

Google Confirms: Adult Links Are Not Automatically Spam

Google’s John Mueller recently confirmed on Twitter that links coming from adult websites are not automatically viewed as spam. Assuming those links are natural links, and do not violate Google’s link guidelines, there is nothing wrong with them. @Marie_Haynes Adult sites aren't automatically spam, and links from them not automatically unnatural / problematic. — John […]

Add Schema Markup To Any Page Using The JSON-LD Schema Generator

JSON-LD is a relatively new, easy-to-use, JSON-based, link data format that allows you to easily and quickly add Schema structured markup tags to just about any page or website without modifying any of the HTML structure. The biggest benefit to JSON-LD is that the specified Schema markup is entirely separate from the HTML code – […]

Does the Nielsen F-Pattern Apply to Search Results?

The Nielsen F-Pattern has been, for a long time, the standard belief of how the average person browses a website – and since it’s release in 2006 websites, search engines, and more have been built with the Nielsen F-Pattern in mind. However many things have changed since 2006 and the Internet has grown tremendously. Does […]

Test Your Website With A New All-In-One Google Tool

Google has alot of different tools that webmasters should use when it comes to testing their website and ensuring an optimal user experience – such as PageSpeed Insights, and the Google Mobile-Friendly Test. To help simplify things, Google has rolled out a brand new website dedicated to merging together the various Google tests into one […]

Google Confirms: Keyword Rich TLD’s Won’t Help Your Google Ranking

With all of the new TLD domain names coming out, did you ever wonder if keyword based TLD’s such as .attorney or .seo will actually have any SEO benefit? Well, you’re not the only one – and I am sure that plenty of people originally got excited about the new TLD’s thinking they would be […]

Organize Your Google Search Console with Property Sets

As a webmaster, chances are that you have alot of different properties added to your Google Search Console (previously called Google Webmaster Tools). You might have the mobile version of your website, some subdomain-based landing pages, and your main website’s domain name; and if you wanted to get an overall understanding of how you’re entire […]

Google Is Rolling Out The May 2016 Mobile-Friendly Ranking Signal Boost

The importance of mobile users is not going to be going away anytime soon – in-fact there is a greater focus on these users now than there has ever been. People are using their mobile devices while on their way to work, while standing in traffic, while walking – heck almost all the time. They […]

Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google has been strongly pushing all webmasters to have mobile-friendly websites. The first major push happened back in April of 2015 when Google officially made mobile friendliness an SEO ranking signal. Now Google has announced that starting May of 2016 they will start rolling out another mobile ranking signal in an effort to help mobile […]

Google Removing Public Access to PageRank

Google’s publically viewable PageRank hasn’t been updated in ages – and Google’s John Mueller stated back in 2014 that we probably shouldn’t expect to see it updated ever again. Frankly when Google dropped PageRank scores from Google Webmaster Tools (now Google Search Console) – alarm bells should’ve started going off. Alas there’s still plenty of […]

Google Confirms: No Need To NoFollow Related Posts

The majority of blog’s out there showcase “related” posts at the end of their blog post – and in most cases this content is automatically generated via a plugin – and a common concern is whether or not these auto-generated links need to be “nofollow“. And the final answer – no. Google’s John Mueller confirmed this […]

Google Confirms: External Links Are Not A Ranking Factor

Yay! There’s more confirmations from Google! This time around Google’s John Mueller has stated that external links are not a ranking signal. The news came from a Google Hangout, and can be viewed here at 19:53 in the video. Our point of view, external links to other sites, so links from your site to other people’s […]

Bing Now Powers AOL Search Results

Bing and AOL announced a long term partnership back in July of 2015 and now, as of Jan 1st, 2016, Bing has taken over AOL search – successfully powering all of AOL’s search results. As of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to […]