4 Basic Yet Critical Social Media Tactics

In another video release on the Rapid Purple channel I go over 4 basic yet extremely important social media tactics that unfortunately get overlooked way too often when new webmasters and business owners kick off their social media marketing campaigns.

Ello Now Supports Audio & Video

Ello, a relatively new social network that launched as an invite-only beta in March of 2014 aimed at securing private data and providing an ad-free browsing experience has integrated audio & video post formats into the social network platform. This means you can now upload and/or share links directly to YouTube, Vimeo, DailyMotion, SoundCloud and Mixcloud […]

Facebook Aims to Minimize Fake Stories from Newsfeed

Fake news stories have always existed for a wide array of reasons. Sometimes someone just wants to badmouth a person or company; sometimes it’s just for laughs. Regardless what the reason behind it Facebook has had enough and they want these fake stories gone from your newsfeeds. That said Facebook is introducing a new feature that […]

Facebook Reports Video Content On The Rise

Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than […]

New Call to Action Buttons on Facebook Pages

Facebook has, quietly, started rolling out a new Call-to-Action feature for Facebook Pages last week. The new feature allows for business owners to place a call-to-action button onto their page which links to any destination, on or off Facebook. Facebook gives you the following options for your buttons: Book Now Contact Us Use App Play Game […]

Facebook Removes Bing Results From Search

Search results on Facebook have always incorporated Web search results by Bing amidst your friends posts and other relevant information shared on the 1.35-billion user-base of Facebook. However on Monday this week Facebook has announced a decision to remove Bing results from their own search results – a move that only makes sense as Facebook places […]

Facebook Launches New Search

Over the course of this past week Facebook has been rolling out an update for its 1.3 billion users offering enhancements to search, primarily emphasizing the ability to look up older posts by keywords. The update has been in the making for quite some time, and it’s now finally available to both desktop and mobile customers. […]

Facebook and Google Make Up 80% Of All Social Logins

As a regular internet user chances are that you’ve logged into a website or two using one of your social profiles. These days you can use Facebook, Twitter, Google+, LinkedIN, and a slew of other social profiles to login almost anywhere. However while it might be cool to offer your users the ability to login […]

Links Finally Return to Twitter Direct Messages

For quite a while now Twitter users have been unable to send links to fellow followers via direct messages. Fast forward over a year and Twitter has finally returned the feature to their private messaging system allowing everyone to send links to their followers and friends. At the time that links were first removed from Twitter […]

Twitter Makes It Even Easier To Compose Tweets

Twitter has introduced a small change to the Twitter home stream by moving the new tweet box off the left-hand side to the top of users’ feed. This means when someone wants to compose a tweet they no longer have to click on the small box on the left. This gives Twitter much the same user […]

Facebook Up To 1.35 Billion Monthly Users

Facebook’s 3rd quarter earnings report came out a couple of days ago – and as expected Facebook brought in a substantial amount of revenue and generated quiet the income raise. However the important numbers within that report to us webmasters is the current user base. Based on this report Facebook currently has 1.35 billion monthly […]

TwitPic Gets Snatched Up By Twitter

Veteran TwitPic users have been on one hell of a rollercoaster ride as TwitPic was shutting down, wasn’t, was again – and then it finally seemed to have shut down as it reached it’s last remaining day – and Twitter snatched it up. So this means that unfortunately Twitpic will no longer be taking on […]

Google Rolls Out A Quick-Post Button In It’s Navbar

While doing my daily rounds of email checking I had noticed a new icon in the top of my Google navigation bar. The new icon, a square with a plus in it, can be clicked to open a pop-up that will allow you to quickly post or share something onto Google+.   You have the […]

There’s A New Share Button Around Called Yammer

There’s a new share button in town and this time around it’s from a social network you’ve probably never actually used. Chances are unless you’re working in a truly enterprise environment in a company with thousands of employees – you’re probably not using Yammer – Microsoft’s Enterprise Social Network. However various organizations are using Yammer […]

Twitter Introduces Audio Cards To The Twitter Stream

Late last night Twitter announced Audio Cards – a new addition to your Twitter stream which allows you to listen to music and podcasts directly from your stream on iOS and Android devices. Furthermore when you so happen to find something that you like you can dock it and continue browsing Twitter while it plays […]

Alas Twitpic Is Shutting Down; Go Download Your Data!

It’s been a rather confusing time for those of you following the Twitpic heartline awaiting news of its new acquisition or closure. Unfortunately it turn out the acquisition didn’t happen – and as such Twitpic is in-fact closing. And it’s closing fast. In-fact the final day for Twitpic is October 25th, 2014 – 9 days […]

Facebook Adds A Counter To Facebook Videos

I’ve always said it. People like counters. The ability to see how many times somebody has viewed their website, photo, or video has always been interesting to everyone. That was the concept that fueled the creation of the free counter service here, and some part of what caused Facebook to introduce counters to shared videos. A […]

Twitter Analytics is Here for Everyone!

Its been a quiet weekend here at the Rapid Purple blog as we all celebrated Labor Day – however with that said these past few days have also been extremely busy in the tech world. For starters Twitter announced the launch of Twitter analytics for all Twitter users. Something that was previously reserved for advertisers or […]

Social Signals Checker Tool Launched

Social signals as we know them have been all the rage in the SEO sphere in the past couple of years. In fact ever since Danny Sullivan first wrote a thought-provoking article on social signals and their impact on SEO way back in December of 2010 social signals have been at the tip of every […]