In a recent post on the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page shows up within search results when a certain website displayed in the result set has been flagged by Bing for a potential safety issue. Bing will then show the searcher what the issue is with the site, hoping the webmaster will fix the issue as soon as possible.
In the past, a customer would click on a potentially dangerous search result and be presented with a warning cautioning them that visiting this site could be dangerous, but with no real context or background information. With the rollout of the Bing Site Safety Page, Bing users can now understand in more depth the reasons for the warning, and more technically savvy users can potentially make better informed decisions (e.g. disabling javascript and plugins before visiting the site, or providing the site owner a link to the BSSPpage as a point of reference when they encounter the warning.)
Future plans are already in-place to enhance the page to show data aggregated up to the site level for any query performed against the Bing Site Safety page. This information will enable searchers to understand:
- The total number of URLs detected as malicious on the site
- The types of malware found
- The last date of suspicious activity
- When the site was last scanned
- Warning trigger rate/ coverage