When it comes to selling online, or ecommerce, there are 2 general solutions. You can go the route of obtaining your own merchant account that would work with an existing ecommerce solution such as Magento or osCommerce. Or you can develop a customized ecommerce solution tailored specifically to your needs and based around your own merchant account, or PayPal’s API. Neither of the 2 solutions was really beneficial for small business owners or the average joe who might only have a few items to sell. A large and complex ecommerce solution is simply not required; while a custom built one simply does not make financial sense.

Sure you could use PayPal’s tools – create a 12 buttons for the 12 products you wish to sell, create 12 pages, insert the 12 buttons, and link the ‘thanks for buying’ pages – but isn’t there an easier way? This is where WePay steps in. WePay Stores don’t require a merchant account and the user doesn’t need any programming knowledge to set it up. In fact all you have to do is use WePay’s online tools to build your store, then with just a few lines of code, you can stick your WePay Store on your website or blog.

StartUp Tee’s is a perfect example of how easily WePay can be embedded into your website. Below you’ll see the original WePay store for StartUp Tee’s – followed by their website with the WePay store embedded.

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A quick and simple integration. There are absolutely no start-up costs associated with WePay either. Much like any merchant account WePay simply takes 3.5% from each transaction. Check out WePay at https://www.wepay.com.

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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