Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy:
- the number of days, hours, or minutes left to ship their holiday presents in time
- daily discounts or promotions for your hottest deals
- most-up-to date inventory availability on your products, or even the number of flights left to make it home in time for the holidays
This should surely help drive up the sales this holiday season. Kylie Beals, eCommerce Marketing Manager at Clarks Americas, says: “When using countdown ads over the Black Friday / Cyber Monday weekend, we noticed a 32% uplift in CTR. The ads proved effective at driving urgency once the consumer was onsite because conversion rates increased 3% over static ads.”
Here’s what the setup for countdown ads looks like:
