Tag Archives: advertising

Bing Introduces Dynamic Site Links to Bing Ads

Following an internal report by the Bing team which has determined that providing annotations on ads can improve click through rates – Bing has introduced a feature called Dynamic Sitelinks. I would re-write to you what they do however the Bing blog post describes it best: Dynamic Sitelinks is another way to help your potential […]

Yahoo Buys An Ad Company

With all the different things happening with Bing and Google it gets a bit hard to keep up with Yahoo as-well. However the gentle giant is far from sleeping. Yahoo seems to be putting some serious focus behind driving their advertising revenues up, as evident following a recent acquisition of Luminate – an advertising company […]

Bing Introduces Bulk Editing To Bing Ads Web UI

In the past managing PPC campaigns for large accounts with lots of keywords and hundreds of ads was well … pretty much a pain in the ass. You’re ideal environment would require two screens, one running the Bing Ads Editor and one running the Bing Ads web UI. Thankfully that has all changed as Bing announced the […]

2 Weeks Left To Make The Most Of Your eCig Related Google Adwords Ads

At the start of September Google announced a change to their Google Adwords policy banning the advertisement of electronic cigarettes, airsoft guns, paintball guns, bb guns, gun scopes, ammunition …

Google Adds Sitelinks to Adwords

Google announced over the weekend the introduction of dynamic sitelinks that appear below a Google Adwords advertisement. These dynamic sitelinks are automatically generated and can send customers to a page on your website that’s highly relevant based on recent search activities. They look like this on desktop and mobile: Often times when people are searching on […]

Outside The Box Marketing: Big Signs

I had once read a story online about a brick and mortar business that I had thought would be a perfect example of outside the box marketing. Something I often mention within this blog. The story goes as follows: There was once a brick and mortar business that had been around for a very long […]

$25 Off Any Service from eReleases in February 2014

The new February coupon code from eReleases is out! From NOW through FEBRUARY 28th, you can get $25 off on any service from eReleases! Simply use coupon code [coupon code=”eReleases FEB25C” /] during your checkout process. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, and at every price point. Their newswire partner […]

RIP Guest Blogging

So 2 days ago Matt Cutts called it – the death of guest blogging – at noon on 1/20/2014. Or at least the death of guest blogging for SEO purposes. A method that many SEO agencies have absolutely adored over the past few years. Okay, I’m calling it: if you’re using guest blogging as a way […]

Making Use of The Free Yext Powerlistings Report

[frame align=”left”][/frame] Every day, millions of potential customers search for businesses on hundreds of different online sites – from Google and Yahoo Maps, to Yelp, JJList, MerchantCircle and LinkedIn. At least one of these sites displays the wrong business name, phone number, or address for approximately 68% of established businesses. Obviously if a business’s information is […]

Basic Marketing We Often Overlook II – Someone Listened!

It looks like someone has taken my idea and ran with it – starting up an affiliate program for their locksmith business and letting their affiliates handle their marketing for them. Driving over the very same Williamsburg bridge, and standing once again in trafffic – I spotted the following sticker: If you look closely, you’ll […]

Google Adsense: Your Content Better Not Suck

After a recent issue a client of mine had, I wanted to take a few minutes to touch base on proper use of Google Adsense. See among most webmaster forums you will find a plethora of people wondering how to make any substantial money from Google Adsense. I’m sure that many of you have heard this […]

Basic Marketing We Often Overlook

I was standing in traffic on the Williamsburg Bridge this past weekend and noticed a flurry of stickers along side the railing. Perfectly eye level. To me it was the ideal form of entertainment. During the next half hour that I spent crawling over the bridge in what was usual New York City traffic I […]

GoDaddy Announces Plans for 2014 Super Bowl Ads

As Super Bowl XLVIII comes around, GoDaddy is getting ready for their latest set of commercials. As has become tradition the last few years, GoDaddy runs 1 or more new commercials during the Super Bowl; last year focusing on the .co domain name. “The Super Bowl ad strategy allows us to have fun and be […]

Google Bringing Back Favicons to Adsense

Back in July Google had introduced fav icons to their text ads – thus helping to increase click-thru rates. Unfortunately when Google announced their new Adsense formats back in September – these favicons were now removed. On October 15th, Google quietly mentioned on Google+ that they are working on bringing back the favicons. They said the […]

Get $25 Off Any eReleases Service Through September 2013

eReleases has once again announced a new $25 off coupon code, valid through the month of September 2013. In-case you’re noticing a pattern here, trust me, so am I. In-fact, I have written about this offer several times here on the Rapid Purple blog. So without further ado simply use coupon code [coupon code=”eReleases SEP8-Z25″ /] […]

Free Stock Photos for Facebook Advertisers

Facebook is always hard at work at making sure their advertisers are making the best use of their platform – and their recent announcement let us know about some great new features that small business owners are sure to fall in love with. I have long been a fan of Facebook advertising. In-fact I had […]

Google Adsense Use Limited on Google Sites

Google Sites is Google’s way of letting everyone and anyone create a free website utilizing a pre-built template, and an online WYSIWYG editor; and of-course Google makes it easy to monetize your Google Sites website with Google Adsense (seeing a pattern here?). In the past you’ve always had full control over your Google Adsense ad […]

Google Now Displaying Favicons for Text Ads

Google is always adding something new to their huge portfolio of features, and recently I have started noticing that their Google Adwords text ads have began displaying the website favicons next to the title. Here is an example from this very website:

Free Google Adwords $100 Credit Giveaway 2013

All of my clients have always received a $100 Google Adwords credit to help them jump-start their online marketing. September of last year I ran a Google Adwords Credits giveaway to help give something back to the community. These were issued out at random to any new subscribers to our mailing list. For those of […]