With all the different things happening with Bing and Google it gets a bit hard to keep up with Yahoo as-well. However the gentle giant is far from sleeping. Yahoo seems to be putting some serious focus behind driving their advertising revenues up, as evident following a recent acquisition of Luminate – an advertising company which places ads within images.
Luminate claims that its novel crowdsourcing and image detection technology has fundamentally changed how advertisers and publishers think about their image content.
Previously to the acquisition by Yahoo the Luminate advertising network had roughly 10,000 publishers – and alas all 10,000 of those publishers are now looking for a new network to join.
The JavaScript snippets many publishers used will no longer function on their sites. Final payments for each site that has earned over $10 will be delivered by September 30, 2014. Direct advertisers will be refunded the remainder of their balance by the same date.
All Luminate publishers, advertisers and experts will be able to login and access account information until October 1, 2014.