There has long been question of the best monetization methods for Twitter beyond simply sponsored tweets and advertising – and with that comes their latest venture into the world of eCommerce by announcing buy now buttons.
Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.
Impulse shopping works. Amazon is essentially built around it – showcasing you various different products on almost every single screen. And if Twitter can properly execute this and make it a quick and seamless flow then this can very well be a great new eCommerce opportunity.
As it sits right now the Buy Now is being tested with a handful of selected merchants and a handful of users. However from what I can see in their preview video (see below) – things look pretty promising.