First off I have to apologize as this post is a couple days late. Small Business Week technically started on Monday, May 4th – which is also when the attached video was uploaded – however I got caught up with the small businesses I work with and didn’t get a chance to make this post. […]
Tag Archives: website promotion
Scored Poorly in Google’s Mobile Test? Should You Be Worried?
Google rolled out the newest search engine algorithm change this week and we’ve been bombarded with sky-is-falling cries that only mobile-targeted responsive sites will survive and the rest of the web will be lost to the tenth page of search results. Google reps even claimed that PPC advertising costs would rise for non mobile-friendly sites. Don’t worry, […]
Google Pushes Local Results Below The Fold
In a rather surprising move Google seems to have pushed down the placement of local results in local intent search queries below the fold – causing you to have to scroll through a series of ads before you can view the local listings or local map. Normally you would have the map appear on the top right […]
Google Cracking Down on Doorway Pages
Google has announced an update to their algorithm & quality guidelines – specifically cracking down on doorway pages. For those of you wondering – a doorway page is a page designed specifically to rank for certain search queries. The search user lands on one of these pages and then either clicks through or gets rather […]
Web Designers: No-Follow Your Footer Credit Links
These days most website’s out there have a little link at the very bottom with a credit to the agency or designer who created the website. It’s a practice that has been around forever among website designers – and it’s something that has been quiet the topic of debate among the SEO community. The question […]
Facebook Reports Video Content On The Rise
Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than […]
Yahoo Directory Redirects to Yahoo Small Business Directory
Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the […]
New Call to Action Buttons on Facebook Pages
Facebook has, quietly, started rolling out a new Call-to-Action feature for Facebook Pages last week. The new feature allows for business owners to place a call-to-action button onto their page which links to any destination, on or off Facebook. Facebook gives you the following options for your buttons: Book Now Contact Us Use App Play Game […]
Google Launches New Features to Improve Online Shopping Campaigns
With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up […]
Google Removes Carousel From Local Listings
Back in June last year I had first mentioned the introduction of the carousel display for Google local listings which was loved by many business owners allowing alot more businesses to be on the first page for a search result. Sadly Google has officially dropped the black carousel user interface from their local listings. So now […]
Google PPC Ads Are Getting Cheaper
Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business […]
Lysol Buys The Top Ad Spot For Ebola Searches
As spotted on Tuesday, October 28th, Lysol seems to have spent some serious cash and bought themselves the top ad spot on Google for ebola searches. I’m not seeing the ad appear much as of today already (October 30th) – however this was interesting while it lasted. Google searches for ebola have sky rocketed, understandably – and […]
Stop Blocking Your CSS/JS from Googlebot
In the past Google has always crawled your site in much the same fashion as the Lynx browser would display it – no CSS, no Javascript – just text and links. Over the years this has caused many webmasters to specifically block the crawling of CSS and JS files by Googlebot in an attempt to […]
Apple Spotlight Search Data Shared With Bing
If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re […]
There’s A New Share Button Around Called Yammer
There’s a new share button in town and this time around it’s from a social network you’ve probably never actually used. Chances are unless you’re working in a truly enterprise environment in a company with thousands of employees – you’re probably not using Yammer – Microsoft’s Enterprise Social Network. However various organizations are using Yammer […]
Twitter Introduces Audio Cards To The Twitter Stream
Late last night Twitter announced Audio Cards – a new addition to your Twitter stream which allows you to listen to music and podcasts directly from your stream on iOS and Android devices. Furthermore when you so happen to find something that you like you can dock it and continue browsing Twitter while it plays […]
Yelp & TripAdvisor Attempts to Rework Google Local Search Results
There’s always been a lot of people arguing against the Google algorithm – however for the first time a group of them got together and created a brand new Google Chrome app called “Focus on the User” …
Introducing Atlas, by Facebook
Atlas is a relaunched ad network, originally purchased by Facebook from Microsoft last year and released last night, allowing marketers to track Facebook users that have seen, interacted with or acted upon ads on the social network, as well as third party sites and applications. The company claims that the tool will help marketers track […]
Google Begins Slowly Rolling Out New Panda Update
Google had first released Panda 4.0 back in May of this year, and yesterday Google has announced that the latest version of its Panda Update has began rolling out. Through a post on Google+ Google said that a slow rollout has began this week and will continue through to next week. Depending on location the new […]
Google Introduces Structured Snippets
This week, the Google Research team introduced a new addition to Google Web Search called structured snippets, which provide an additional way for Google to pull data from your website and display it among their search results. From the blog post: “Google Web Search has evolved in recent years with a host of features powered by the Knowledge […]