New Animated AdSense Ad Units

I was browsing around the Internet this weekend and came upon something that, to me, seems like the biggest change in Google Adsense that I have seen since I have started using it – almost 8 years ago. Skyscraper and Big Box ad units have a new animated display. When left-alone the ads simply display […]

Google Adwords Retiring Spreadsheet Edit Feature

Google first introduced the edit by spreadsheet feature for Google Adwords back in 2009 in an attempt to make performing bulk changes to your campaigns easier. Since then however Google has  released bulk editing to help you make large-scale changes across your AdWords account, and keyword bulk uploads to help you add, edit and remove keywords at scale. Bulk […]

Running A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to […]

Understanding Keyword Density for SEO

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected […]

Keep Track of Your Marketing Campaigns with the Google URL Builder

Keeping track of your marketing campaigns, and what kind of traffic they are generating for you is essential in order to properly maintain your campaigns and manage your marketing budget. The Google URL Builder is a great tool for such purposes – even more so for those of us who make use of Google Analytics. […]

Bing Launches the Bing Site Move Tool

Bing has recently announced the launch of the Bing Site Move Tool which can be found under the Diagnostics & Tools section within Bing Webmaster Tools can be used to tell Bing that you have moved and permanently redirected your site, or a section of your site, to a new location. Now, before you mention it, yes 301 redirects accomplish the […]

Alternative Social Media Marketing Tactics

“Social Media Marketing”, a very important, yet very broad phrase. Social Media Marketing (SMM) gets a blog more targeted traffic, in fact if handled properly it generates more traffic than all other tactics combined. However in recent times, some webmasters have overused and abused social network websites. As a result, white-hat webmasters have a hard […]

Google Explains ‘How Search Works’

Yesterday Jake Hubert, Product Manager at Google, announced the release of a brand new Google website aimed to explain exactly how Google search works – from the crawling, to indexing, to the algorithms, to the display of results. On the new site, How Search Works, you’ll find: An interactive, graphical explanation of Google Search A view […]

Google Explains Search Queries in Webmaster Tools

Google Webmaster Tools has long been a great resource to analyze the search engine traffic that Google sends over to your website; and I make it a key point to setup each of my basic SEO client’s websites with Google Webmaster Tools. However Google Webmaster Tools can get quiet confusing with all of the information […]

Indispensable Tips for Choosing a Domain Name for Your Website

You’re domain name is one of the top few most important aspects of a well planned website. You don’t want a domain name that is too long, or not relevant, or not easily understood. Nobody really wants to type out this-is-my-website.com; and subsequently nobody will remember to visit your business, called Johnny Tightlips Restaurant, if […]

Mailigen Launches 5000 Epic Free Email Marketing Account

[frame align=”left”][/frame]Until now Mailigen did not offer any type of free account, short of their free 30-day trial anyway. A few days ago however Mailigen announced the launch of the 5000 Free Epic Free Email Marketing Account – with which you are able to send and track email marketing campaigns to contact lists that are built […]

A Quick Guide to SEO Copywriting

What’s the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text. Successful search engine copywriting weaves keyphrases (words your prospects use in a search to find your products and services) into your Web page copy. For those used to “conventional” online copywriting, SEO copywriting goes an extra step, meshing customer […]

Understanding Your Websites Target Audience

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge […]

Keep Track of Web Page Changes with ChangeDetection

If you have a website you want to keep constant eyes on because of multiple people updating it; or if you want to keep tabs on the competition – try ChangeDetection. This tool will send you automatic email updates when a page makes any significant changes. To boot, this service is completely free – and has […]

25% Off on Free Traffic from Revisitors

I’ve been partnered with Revisitors for a while now, and based on my stats – many of you have taken advantage of the 100 free visitors I offer through them. To those unfamiliar with Revisitors – Revisitors is an online advertising network built to help businesses get geographically targeted traffic to their websites at reasonable prices. With the […]

Setting Goals is Key to SEO Success

No, this isn’t suddenly turning into a self-help blog, but while this post does apply fairly well to life in general, setting goals also applies very well to marketing and optimizing your website. See, when you have a set goal, accomplishing that goal makes you stream towards your next, bigger, better goal. I’ll give you a […]