Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs […]
Category Archives: Marketing Tips & Tricks
Using Promotional Products To Boost Your Online Marketing Campaigns
We have spent years discussing various online marketing methods, and I have always preached about the importance of going outside the box when coming up with your marketing campaigns – and all of this outside the box thinking has led me to the introduction of promotional products into almost all of the marketing campaigns I […]
4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner
As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. […]
Infographic: Facebook’s Ad Targeting Options by WordStream
Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily […]
Use Social Media to Provide Better Customer Support & Increase Brand Visibility
There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when I was placing an order via GrubHub one Friday night. I got my order in with no hiccups – everything seemed to be going as […]
Infographic: The Meaning Behind Your Logo Colors
Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing. Check out the infographic below:
Infographic: Guide To Social Media Image Sizes [2016]
Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a […]
You’re Website & You’re Social Media Channels Should Be Working Together!
One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles […]
Creating & Using Instagram For My Business
Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram […]
How Do You Start Your Small Businesses Online Presence
I’ve put together several videos now where I urge business owners to make more use of social networks by communicating more with their customers and their fans – however without some sort of established online presence this is pretty hard to do. How are you going to tell your Facebook followers about your brand new […]
Are You Making Use of Email Marketing For Your Business?
Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make […]
Making Use Of User Generated Content
UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re […]
3 Core Basics to Social Media for Business Owners
Unfortunately regardless how much information goes out there about social media there still seem to be a ton of business owners out there who completely avoid managing an online presence for their businesses just because they have absolutely no idea where to start. That’s where this video comes into play. Here I go over 3 core […]
If You Build It They Will [NOT] Come
This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when […]
Who Checked Into My Facebook Page?
Ever since Facebook let people check-in to the Facebook page for a business marketers and page owners have asked for the ability to see a list of everyone who has checked-in to their Facebook page. Unfortunately Facebook hasn’t made any solution public yet – however there is a trick that I have been using for […]
A Closer Look At Place Tips & The Facebook Bluetooth Beacon
Back in May I got my first look at the Facebook Bluetooth Beacon – and since then I have had several of them setup at various locations and have slowly been testing them out. While I was doing that – it seems more and more business owners and marketers out there were invited to try […]
Is Twitter Now The Easiest Way To Rank #1 on Google?
So Twitter tweets are now showing in real-time on Google mobile searches – and this got me to thinking. Is this now the easiest way to rank #1 on Google? I mean just think about it – let’s say that you make a post about Windows 10 – and you tweet about this post when […]
Best Reposting Apps for Instagram
Reposting on Instagram is a great way to show some love back to your community of fans & followers; however there’s quiet a-lot of different repost/regram apps out there and they all have something a little bit different about them. Recently I went on a search for the best repost app, for me, focusing on […]
First Look at Facebook’s 2015 Bluetooth Beacon
Those of you that follow on Facebook & Instagram may already know that a handful of businesses I work with have been selected to test out the Facebook Bluetooth Beacon – a new program designed to showcase relevant information and tips about the places you walk by everyday. I decided to put together a quick […]
Save Some Time, Connect Your Facebook & Twitter Pages!
As a business owner managing all of your social media accounts is crucial – alas time consuming. So I wanted to put together this quick video to showcase how you can save some time by connecting your Facebook & Twitter pages together – thus allowing you to post in two places at the same time! […]