For those of us old-timers on the web – we may feel weary about creating file or directory names with spaces in them. See back in the days of Netscape Navigator and the early days of Internet Explorer – spaces were treated by browsers and servers as the end of a URL. So something like […]
Category Archives: Articles & Tips
4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner
As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. […]
Infographic: Top CMS Platform Usage in 2016
When it comes to CMS platforms WordPress is king, and most of us have known this for a while now. However where does everyone else stack up? And is WordPress really the most popular? BuiltWith, HostingFacts, and Trellis recently put together an infographic answering all of these questions – and more. I’ll let you guys make […]
Infographic: Facebook’s Ad Targeting Options by WordStream
Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily […]
Infographic: The A-Z of Tyography by Fontsmith
When the average person thinks about design they often think about colors, pictures, maybe even vectors – however rarely does the average person think about typography. And maybe that’s what makes typography so crucial – it’s something that is so important that we don’t even notice it. The right font can make or break a […]
Use Social Media to Provide Better Customer Support & Increase Brand Visibility
There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when I was placing an order via GrubHub one Friday night. I got my order in with no hiccups – everything seemed to be going as […]
Infographic: The Meaning Behind Your Logo Colors
Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing. Check out the infographic below:
Infographic: Guide To Social Media Image Sizes [2016]
Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a […]
Why Are So Many Government Websites So Outdated?
In a day when major search engines reward mobile friendly websites, and the average Internet user basically demands it – how can it be considered ok for the majority of government websites to still be so outdated? I recently got a letter from the Census Bureau requesting (by law, so no actual choice exists) that I fill out an […]
You’re Website & You’re Social Media Channels Should Be Working Together!
One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles […]
Infographic: What Programming Language Do I Learn First?
Many people often ask me what programming language to learn when they get started – and that answer changes all the time depending on what the person asking me wants to actually be able to do. Generally I run through a series of questions to be able to make my recommendation – and luckily the […]
Always Keep Your Own Backups
I talk about creating and managing an online presence alot here on Rapid Purple – and every now and then someone will ask me what I think is the most important aspect of an online presence. Often times they are totally shocked by the answer. Backups. Backups are by far the most important thing when it […]
Creating & Using Instagram For My Business
Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram […]
How Do You Start Your Small Businesses Online Presence
I’ve put together several videos now where I urge business owners to make more use of social networks by communicating more with their customers and their fans – however without some sort of established online presence this is pretty hard to do. How are you going to tell your Facebook followers about your brand new […]
Are You Making Use of Email Marketing For Your Business?
Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make […]
Do I Really Need SSL?
Ever since Google mentioned the words “ranking signal” and “SSL” together people have been twisting this meaning and falsely believing they need to convert their website to SSL for SEO benefits – and fact of the matter is that this isn’t entirely true. There is ALOT more things you can, and should, be doing which […]
Making Use Of User Generated Content
UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re […]
3 Core Basics to Social Media for Business Owners
Unfortunately regardless how much information goes out there about social media there still seem to be a ton of business owners out there who completely avoid managing an online presence for their businesses just because they have absolutely no idea where to start. That’s where this video comes into play. Here I go over 3 core […]
If You Build It They Will [NOT] Come
This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when […]
Who Checked Into My Facebook Page?
Ever since Facebook let people check-in to the Facebook page for a business marketers and page owners have asked for the ability to see a list of everyone who has checked-in to their Facebook page. Unfortunately Facebook hasn’t made any solution public yet – however there is a trick that I have been using for […]