Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to […]
Category Archives: Articles & Tips
Understanding Keyword Density for SEO
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected […]
4 Great Tips for Creating Free Backlinks
One of the best ways to earn some Google reputation for your website or blog is by having a good number of inbound links to your blog. As I discussed in a previous article, backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to […]
Alternative Social Media Marketing Tactics
“Social Media Marketing”, a very important, yet very broad phrase. Social Media Marketing (SMM) gets a blog more targeted traffic, in fact if handled properly it generates more traffic than all other tactics combined. However in recent times, some webmasters have overused and abused social network websites. As a result, white-hat webmasters have a hard […]
Why Am I Not Earning Much From My Google Adsense Ads?
I have spoken to plenty of webmasters and online marketers who utilize Google Adsense over my years working with the Internet, and I have noticed that a common question amongst many of them is “Why am I not earning much from my Google Adsense ads?” This is far from a simple question to answer, and […]
Indispensable Tips for Choosing a Domain Name for Your Website
You’re domain name is one of the top few most important aspects of a well planned website. You don’t want a domain name that is too long, or not relevant, or not easily understood. Nobody really wants to type out this-is-my-website.com; and subsequently nobody will remember to visit your business, called Johnny Tightlips Restaurant, if […]
When Should I Think About A Website Redesign?
If you run a website, chances are you often wonder whether it is the right time to do a total website redesign. Everyone falls guilty to this feeling throughout the life of a website. In-fact – Rapid Purple has went through 3 different designs now over the years. However there are some important points to […]
Navigation – The Key to a Better Website
One of the primary implications of a well-organized / good website, is to keep your visitors on the website. A website is definitively created for a purpose, unless intended for personal use, which is the minority in this situation. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet […]
A Quick Guide to SEO Copywriting
What’s the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text. Successful search engine copywriting weaves keyphrases (words your prospects use in a search to find your products and services) into your Web page copy. For those used to “conventional” online copywriting, SEO copywriting goes an extra step, meshing customer […]
Understanding Your Websites Target Audience
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge […]
Prevent Hacking Attempts; Keep Your Scripts Up To Date
A client of mine recently contacted me, and frantically proceeded to explain to me how his hosting company contacted him stating their server had been hacked through an out-dated WordPress install they had kept on it. To make matters worse, the host did not have a recent file backup available – great. I was in […]
Setting Goals is Key to SEO Success
No, this isn’t suddenly turning into a self-help blog, but while this post does apply fairly well to life in general, setting goals also applies very well to marketing and optimizing your website. See, when you have a set goal, accomplishing that goal makes you stream towards your next, bigger, better goal. I’ll give you a […]
Advantages of Web Based Email Marketing Providers
Many marketers and online business owners are not aware of the advantages of web based email marketing providers over purchasing their own software. While there are pros and cons for either side, professionals tend to choose web based email marketing providers for several reasons which I will discuss throughout this article. After-all when it comes […]
Growing Your Business Online with Yola Gold
If you own a small business, simply having a website is usually not enough to really grow your business online. Your website needs to be found online by potential new customers. Thankfully there is now an easy and affordable way to get found online using Yola’s newest hosting package, Yola Gold. As you may already […]
Key Design Elements to Consider When Starting an Ecommerce Site
Designing your ecommerce website is essential to building your brand and establishing trust with shoppers. See design provides a corporate identity and
The Basics of Inbound Link Building
Inbound links are one of the most controversial topics in SEO. There is no doubt that having a ton of sites linking to yours used to juice up your site into great rankings several years ago. But is that really true anymore? They search engines have gotten a lot smarter and savvier about what site […]
Good Link Building Techniques
If you want to increase the pagerank and traffic to your site there are many SEO options available but one of the most crucial methods is by gaining relevant backlinks to your website. Backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to off […]
How Small Businesses Can Use Social Media to Connect With Customers
It’s been a little while since I have checked in with the Blackberry for Small Business blog – and it’s a good thing I did when I did. Dan Sloshberg, Regional Manager for Small Medium Business Marketing in Europe, Middle East and Africa, and his team have put together a video showcasing some examples of how smart […]
Generating Traffic & Sales from Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you, your business and your website will be. So let’s find out how to make this a […]
Is Your Domain Name Hurting Your Traffic?
You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to head over to your favorite browser and try to remember the domain name. The problem is that the domain spells out something like keyword-keyword-keyword-keyword-keyword.com. Does that sound normal, […]