There have been talks about Facebook looking for ways to integrate shopping into your newsfeeds – and as of this week we finally have something tangible to play with as Facebook starts live-testing a way for businesses to sell their products right within the Facebook app!
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.
This behavior—that’s already happening on Facebook—gives us a chance to make people and marketers’ experiences better. We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales.
Checking out the Modern Citizen facebook page on your mobile phone will show you a seamlessly integrated shopping experience:
And that experience flows over to desktop users also who can make use of the new shopping section to do their online shopping – all while browsing Facebook.
Currently the Shop section is in a testing phase and accessible only to a select number of pages. To see if you’re eligible head on over to the Edit Page section and look what is available for you under the Sections option.