Google has been hard at work restructuring, rebranding, and basically taking things AWAY from Google+. As of this week Google has dropped the links that pointed to a businesses Google+ page, and they’ve dropped the reviews count from all Google search results. Searching for a business now provides a rather empty search result focusing on […]
Tag Archives: social media
Facebook Pages Updated For A Better Mobile Experience
Facebook Pages are accessed by billions of people every single month, with over a billion of those using their mobile devices. So it comes as no surprise that Facebook has launched several new features for Facebook Pages specifically targeted towards improving the user experience for mobile users. This starts with more prominent call to action […]
Facebook Hits 1 Billion Online Users in 24 Hours
Right as August 2015 came to an end – Facebook reached a rather epic milestone and one that speaks volumes about why every business owner should be using Facebook in their businesses online presence campaign. On August 24th, 2015 Facebook had one billion people online. That’s 1 in 7 people on Earth that were using […]
Facebook Introduces A New Donate Now Call to Action Button
Back in December last year Facebook began rolling out Call to Action buttons for Facebook pages – something that by now I see on almost every Facebook page I visit. Unfortunately many of you business owners STILL haven’t made use of them – but that’s another story. Today I wanted to focus on the addition […]
Facebook Sends More Referral Traffic Than Google
I swear it feels like lately more and more news is rolling out that showcases how important Facebook is when it comes to attracting social traffic. According to the Parse.ly Quarterly Authority Report Facebook sends the majority of referral traffic when it comes to the top 100 news websites – totaling 38.3% of referral traffic, while […]
Twitter Rolling Out A 10k Character Limit for Direct Messages
Back in June Twitter announced their plans to finally remove their 140-character limit for direct messages – and this week Twitter has finally began rolling out the update. Regular tweets still have their 140-character limit – however the new change to direct messages is intended, as Twitter says, to allow you to “Speak your mind. All of it“. […]
Instagram No Longer Supports Custom Locations
Last night Instagram rolled out a new update on iOS and Android devices (v7.4) which introduced a more detailed place search, allowing you to see trending places and search for posts at specific places. However they also took away something dear to most marketers on Instagram – custom locations. That’s right, Instagram no longer supports […]
Infographic: We Like 4,166,667 Posts Per Minute On Facebook
DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT […]
How Do You Start Your Small Businesses Online Presence
I’ve put together several videos now where I urge business owners to make more use of social networks by communicating more with their customers and their fans – however without some sort of established online presence this is pretty hard to do. How are you going to tell your Facebook followers about your brand new […]
Facebook Finally Let’s Business Owners Reply Privately To Customers
When we come right down to it, no business will ever satisfy everyone. Eventually someone, somewhere, will have a bad day and take it out on your business. Yelp has always allowed you to handle certain responses and communications with your customers in a public or a private manner; however Facebook has always required you […]
Facebook Updates Newsfeed Algorithm To Target Habitual Hiders
Facebook is constantly tweaking and changing the newsfeed algorithm to try to perfect what exactly is shown to users and attempt to ensure that the content users are being served is something they actually want to see. This was where the hide feature originally came into play – allowing users to hide the stories and […]
Almost 50% Of The Internet Population Visits Facebook Once A Month
Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 […]
YellowPages Launches ypPresence Starter To Help Small Businesses Manage Their Online Presence
An online presence is one of the most important things for small businesses these days – unfortunately not everyone is comfortable dealing with creating dozens of profiles for their business and then consistently monitoring them all and updating their listings. YellowPages took note of this, and today unveiled ypPresence Starter – a $69/mo solution which […]
Facebook Is The Most Popular Social Login Option
Social logins have always been immensely popular – however with so many different networks to choose from have you ever wondered what the most popular ones are? Back in December of 2014 Facebook and Google made up 80% of all social logins, but the Internet changes very quickly – so now that we’re half way […]
No More Custom Backgrounds on Twitter Profile Pages
One of the biggest joys of creating a social media profile has always been modifying it to represent you or your business. Remember when MySpace let you have almost complete control over the look and feel of your online profile? Custom graphics, backgrounds, colors, animations, etc. Slowly all of that has died – and Twitter […]
Instagram Finally Has A Decent Desktop Search Experience
Instagram has completely revamped their desktop search experience – finally letting you search for posts and people based on hashtags and locations. Furthermore hashtags and locations now also have a dedicated landing page showing the top posts within that category or location. The revamp of the desktop search is an extremely welcome update – […]
Making Use Of User Generated Content
UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re […]
3 Core Basics to Social Media for Business Owners
Unfortunately regardless how much information goes out there about social media there still seem to be a ton of business owners out there who completely avoid managing an online presence for their businesses just because they have absolutely no idea where to start. That’s where this video comes into play. Here I go over 3 core […]
Facebook Changes How Cost Per Click is Measured
When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured […]
If You Build It They Will [NOT] Come
This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when […]