While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use […]
Tag Archives: social media
Facebook Has Over 1.6 Billion Active Monthly Users
Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 […]
Running Ads Using The New Instagram Business Tools
Now that the new Instagram Business profiles have started rolling out more people have direct access to Instagram ads – something that in the past was limited to users of Facebook Ad Manager. Let’s take a look at how easy it is to setup a new Instagram ad once you have converted your profile to […]
Instagram Starts Rolling Out Business Profiles
It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: […]
Infographic: Facebook’s Ad Targeting Options by WordStream
Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily […]
Facebook Rolls Out A Major News Feed Change – Friends & Family Comes First
Facebook has rolled out a major announcement this past Wednesday, limiting the exposure that content from business pages, and public profiles for brands and celebrities get; instead focusing on showing more posts from friends and family. Frankly Facebook has been pushing towards this change for a while now because there is simply too much content […]
Twitter Launches Dashboard for Business Owners
Managing Twitter as a business owner isn’t exactly easy. Twitter is an extremely fast-paced environment and as a business owner you rarely have the time to properly monitor the Twitter timeline, and catch important tweets as they come in. At the same time Twitter is a great place to share news about your business, and […]
Twitter Raises Video Limits to 140 Seconds
Twitter seems to really like the number 140 considering that is their tweet character limit, and now also their video length limit. That’s right – you can now upload videos that are up to 140 seconds in length! Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos […]
Major Changes To The Facebook Ad Text Rule
Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – […]
Instagram Is Finally Rolling Out Business Profiles & Tools
Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First […]
Twitter Updates 140 Character Rules – Excludes Mentions & Retweets
When Twitter first launched the 140 character rule fit the concept perfectly – letting users share brief and short, text based messages. However in an ever-evolving world that is obsessed with media content and visual stimulation, Twitter now shares photos, videos, polls, and so much more. As such the 140 character limit was starting to […]
Instagram Is Increasing Video Limits to 60 Seconds!
Everyone is so caught up complaining about the upcoming Instagram newsfeed change – that we’ve almost missed another huge changing coming to Instagram. Videos on Instagram are going to change from the current 15-second limit to 60-seconds! That’s 4x the original amount, and 2x the size of Twitter. Furthermore iOS users are also getting back the ability […]
Twitter Updates Moments to Make Link Browsing Easier
One of the most annoying parts of following links within any social media post on your mobile device is that it usually takes you away from what you wanted to be doing. Facebook solved this by opening links in an internal browser within the Facebook app, and now Twitter has launched a similar feature within […]
Instagram Wants To Change The Way Your Feed Is Displayed
The first major change to you’re Instagram feed is coming. Much in the style of Facebook, Instagram (owned by Facebook) is looking into changing the order in which we see posts in our IGfeeds. The concept being that we’re just not seeing the posts that we should be seeing. You may be surprised to learn […]
Facebook Live Videos Are Changing The News Feed Algorithm
Back in early December, Facebook starting letting a small percentage of users within the U.S. stream live video from their phones directly to Facebook. This then expanded to all verified pages, and eventually all U.S. iPhone and Android users, and all business managers via the Facebook Pages Manager app. A new content format was not […]
Use Social Media to Provide Better Customer Support & Increase Brand Visibility
There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when I was placing an order via GrubHub one Friday night. I got my order in with no hiccups – everything seemed to be going as […]
Facebook Launches Canvas Ads – A New Fullscreen Mobile Experience
With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad […]
Facebook Finally Launches Reactions
Facebook first began testing reactions back in 2015 – introducing the first thoughts that the Like button we have come to love may one day be gone. Well today is that day as Facebook officially rolls out Reactions and replaces the Like button for mobile and desktop users. The Like button does make a come-back […]
Infographic: Snapchat Stats For Marketers
Snapchat is still a relatively new piece of technology in the marketing space, and while it has achieved immense popularity among it’s users in a rather short period of time – the marketing world is still piecing together the data and coming up with various marketing campaigns that can utilize Snapchat effectively. That said – MarketingProfs […]
Facebook & Instagram Now Support 90 Day Advertising Campaigns
Facebook has announced support for 90-day campaigns – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, […]